What is the easiest way to build a personal brand?

It’s all very well to market your business and your product – but what about marketing yourself? It may feel “icky” to think of yourself as a brand, and to promote yourself as such, but there are many benefits to doing so.

Establishing your own personal brand online allows you to tell your own story as you want it to be told; to establish yourself as a thought leader (a little bit icky again?) in your industry; to create something bigger than the business and the product; and to produce real value for your followers. It can be a critical component of your business ecosystem when you’re an entrepreneur but also when you’re applying to a job, and recruiters are likely to look you up online and see what they can find. Rather than wait until you're looking for a new job, get a head start today – so that when you need it, it's already there.

Here are 7 first steps to get you started in establishing your personal brand online:

1. Define your story

Before telling your story, you’ll need to work out what that story will be. Try asking yourself these questions:

  • What are your core values?
  • What are your personal strengths and skills?
  • What do you want to be known for?
  • What are your unique personality traits?
  • What will make you stand out versus your competition?

Choose the key elements from your answers to these questions and craft a short paragraph that you can use as a basis for all your communication online.

To get really crisp and concise about what it is you do, you can try the following “elevator pitch” formula: What do you do? For whom? For what purpose? E.g. I do x for people who y so that they z.

2. Audit your online presence

Now that you have the story you want to tell, let’s take a look at what story you’re actually telling today. Start by Googling yourself and see what appears first. Is it your personal Facebook profile? Click on the image tab: which photos of you are listed here and are they the ones you want to come first? You can set up Google alerts to monitor new mentions going forward.

Next, go through your various profiles and platforms and see what story you’re telling there. Note down any areas that need updating. If you have lots of inappropriate photos on Facebook then visit your privacy settings and make sure that all photos and posts are restricted to your friends.

3. Review (or create!) your LinkedIn profile

There are so many different social networks out there but for the professional world the main one you want to worry about is LinkedIn. I could write a whole post just on optimising your LinkedIn profile but here are some quick tips:

  • Get a professional photo
  • Customise your headline
  • Write a clear summary
  • Describe each of your past and current positions
  • Get recommendations from past employers
  • Add your key skills

4. Claim your other social media profiles

They say Twitter is dying but for those of us who use it the benefits can be huge, including staying on top of the latest news but also publishing our blog posts and, importantly, connecting with our peers and with potential clients in our field. When selecting the right social network(s), you need to think about who you are, what your business is, and who your clients are. For example, there’s no point in setting up an Instagram account if you hate taking photos and don’t like sharing aspects of your lifestyle publicly. Likewise there’s no point in getting into Periscope and Snapchat if your target audience isn’t on there.

You may also want to claim your handle (your name) on new networks to make sure that you protect your own brand and prevent other people from using it, even if you aren’t yet active on there.

5. Create a personal website

A LinkedIn profile, along with other social networks, can be a great start but if you want to get serious about building your brand online you really need a website. It doesn’t have to be fancy, it can be just a couple of pages with a short bio, your CV, and your contact details and links to your social network profiles. You can create something quite nice just on Tumblr or you can try something like WordPress, Wix, or Squarespace. Get a custom domain name (johnsmith.com rather than johnsmith.wordpress.com) and get someone to proofread all the copy for you, especially if you’re not a native English speaker (that goes for all online platforms, in fact).

6. Use a professional email address

Please, please, PLEASE don’t use a Hotmail address for professional contacts. It’s embarrassing. Really. Gmail is the standard these days so at minimum you should get something like johnsmith@gmail.com. It’s even better if you can secure your own domain name. You’ll get this automatically if you have your own website, e.g.john@johnsmith.com or why not workwithjane@janejones.com. Eventually you can even add other email addresses to reflect the size of your business, for example, you can have media@johnsmith.com, careers@johnsmith.com, and so on.

7. Produce valuable content

It’s nice to have a presence on different networks but if you stop there no one’s actually going to know that you exist. Start by commenting on, and sharing, other people's content; but then you need to be creating and publishing valuable content for your peers to read and engage with. It’s completely up to you which format you choose here. If you enjoy writing then adding a blog to your personal website could be a good idea; this will also get you appearing higher in search rankings. If you’re more of a verbal person, why not try podcasting or vlogging? The medium will also determine which platform you choose, for example, YouTube might be interesting for video, or maybe Periscope. Whichever format and platform you choose, be purposeful: each blog post you write, each tweet you send, is adding another piece to the puzzle that is your personal brand so make sure you’re building something cohesive and effective.

A note on business cards

Do we still need business cards in today’s online world? It’s always so exciting to order beautiful business cards and letterheads but think about when and how you’ll actually use them. If you plan to go to a lot of events and networking is an important part of making contacts in your business, then it may not be a bad idea to have something tangible to hand out to people. If so, you should include your name, a meaningful job title that tells people what you do, and key contact information such as your website (and/or LinkedIn profile), email and Twitter handle. Don’t spend a load of money on fancy cards that your contacts are simply going to throw in the bin – unless your business is a creative one and having an “out-of-the-box” card could be part of getting clients.

19 Replies to “What is the easiest way to build a personal brand?”

  1. There are basically 7 steps to creating a compelling and profitable personal brand:

    1. Build your foundation

    The first step to crafting your personal brand is to lay a foundation that you can confidently and authentically build upon. The key principle here is authenticity.

    There is a misconception that building a personal brand means crafting a persona. But a persona, by definition, is a facade. It’s not a true reflection of who you are, and therefore, it’s inauthentic.

    Your personal brand should not be an inauthentic persona. Branding is not about positioning yourself as something that you are not. It’s about purposefully and strategically showcasing your authentic self to your audience and your customers. Your personal brand should be a true reflection of your skills, passions, values, and beliefs.

    2. Choose your target audience

    One of the biggest mistakes you can make as you build a personal brand is trying to appeal to everyone. In reality, not everyone is your ideal client.

    In order to attract your perfect clients, you must be willing to repel those who you do not want to work with. This means identifying a specific target audience and building a brand that is attractive to them.

    It may seem counterintuitive, but if you try to be liked by everyone, you will attract no one. You must be polarizing in order to stand out. Not everyone that is exposed to you or sees your message will like you or resonate with you, and that is perfectly fine. You don’t need to reach everyone to build a successful business. You just need to reach your perfect clients.

    3. Create an irresistible offer

    In order to build a profitable personal brand, you need to have something to sell to your target audience. You need an irresistible offer that helps your audience solve a specific problem or achieve a specific result.

    A lot of entrepreneurs make the mistake of creating a product or service that they want, only to discover that no one else wants it or is willing to pay for it.

    This is why identifying your perfect client before you create a product or service is so important. When you know exactly who you want to help, you can create an offer that is the perfect solution for them.

    4. Optimize your personal website

    Having a personal website is an important component of building a personal brand. Having a strong presence on social media is important too, but you do not own or control any of the social platforms that you establish a presence on. Your website is a platform that you own and control, and in many cases, visiting your website will one of the steps your target audience takes towards becoming your client.

    First impressions are critical. When your target audience visits your personal website, they should be able to immediately understand who you are and how you can help them. They should feel like they’ve come to the right place. If this doesn’t happen with a few seconds, most new visitors will leave your website.

    Perhaps more importantly, your website should be optimized to convert casual visitors into paying clients. There are several key elements required to make this happen, and most of them belong right on your homepage.

    5. Have a content strategy

    Creating and distributing free content is one of the most effective ways to build your brand and earn the trust of your target audience. Instead of trying to convince your audience that you can help them, you create content that actually helps them. This builds trust and helps to position you as an expert and an authority in your industry.

    It is not a coincidence that the most successful personal brands today (Grant Cardone, Marie Forleo, Gary Vaynerchuck, just to name a few) publish significant amounts of content online to help build and nurture their audience.

    6. Have a visibility strategy

    Publishing content on your own platforms is a great way to build your audience, but it also takes a lot of time. A faster way to build your audience is via exposure to other people’s audiences.

    Here are some common ways to increase your visibility:

    • Interviews & PR: get interviewed as a guest expert on podcasts, virtual summits, as well as for traditional media including TV, radio, and print magazines.
    • Guest blogging: write articles for other blogs and online publications that your target audience reads.
    • Public speaking: apply to speak at live events, local Meetup groups, and conferences that your target audience attends.
    • Partnerships & joint ventures: Building mutually beneficial relationships with other people and companies can lead to a number of opportunities including guest blogging, interviews, joint ventures, partnerships, and customer referrals.

    7. Build a community

    Instead of trying to build a large and broad audience, shift your focus to becoming a leader of a community in a specific niche. Define your target audience, and build a community for them to interact with each other, share ideas, support each other, and reach out to you directly.

    Here are a few ways you can build a community around your brand and business:

    • Facebook Groups: Create a private Facebook Group for your audience and/or clients. This will give you the opportunity to engage in meaningful conversations with your audience on a daily basis, and just as importantly, give them an environment in which they can interact with and support each other.
    • Live Events: Host live events so your audience and/or clients can spend time with you in-person. Casual meetups, private dinners, workshops, retreats, and mastermind groups are all great ways to solidify long-term relationships with your audience.
    • Membership Sites: Create a membership site where in exchange for a nominal monthly fee, your clients can have access to exclusive content, live calls and/or webinars with you on a regular basis, and the ability to interact with each other via a members-only forum or group.

    For a more in-depth walkthrough on how to build a compelling and profitable personal brand, check out our complete personal branding guide.

  2. Take a core values assessment, along with MBTI, LTI, EZOG, etc… (All are easy to find online).

    Then, when you have a firm grasp on who you are and what matters to you, decide on a market you are interested in. Some markets are: health care, energy, high-tech/software, education, consumer goods or retail, financial services, real estate, etc…

    Then pick some issues or segments that interest you in that industry context. Poke around on a big consulting company's website and see what issues they keep bringing up, spend some time on wikipedia learning, and/or go with your gut as far as what seems intriguing…

    With all this new information, comb through your existing Facebook and LinkedIn profiles and mercilessly cut anything that doesn't fit or project the brand image you are now launching.

    Now that you know who you are and what you are interested in, spend an hour every day reading articles and tweeting links to them. Also follow everyone that tweets something similar to you, and use Twitter's suggestions for similar people to follow. Other apps/services like flipboard, pinterest, quora, etc… are also really useful at this stage — but be careful only to use things that really add value and aren't just a distraction…

    Spend another 5-10 hours per week at events in your industry/segment or having a meal with someone else who knows more about it than you. Ask lots of questions, take notes, and after a few weeks, start writing your opinions, thoughts, and questions in evernote

    By now you should know who you are, what matters most to you, what your interests are, and what you have to say about a few key issues. When you have enough material, start a blog, and promote it like crazy accross your facebook, twitter and linkedin accounts. If you have something interesting and/or valuable to say, you will start to build an audience. (There are lots of books in your local library that will give you ideas for how to promote your blog…)

    After that, and if you really think it is worth it, spend some time and money on the stuff that we all think of as branding: get a graphic designer to make you a logo, select type, a color scheme, etc… Build a website, print some business cards, etc…

    If done right this process will be easy and fun (or at least interesting…), but if you try to take shortcuts, your brand will moat likely be sloppy, corny, and a waste of everyone's time.

  3. The most important thing to remember in building any brand is that it’s not about you in the sense that you are in control. Youa re not. But you can influence.

    Brands, whether personal or for business, deliver emotional connection to you or your products and services. Most influence factors have critical emotional components, which is why brand marketing is so important.

    Your brand represents a collection of people's perceptions of how they see you, how they feel about you, and what they say about you. It communicates every time it touches someone. This makes you responsible for this communication ‘moment of truth’.

    Here are the key actions, you as the chief brand influencer, can take to improve each ‘moment oftruth’:

    The best brands extend their value propositions beyond products and services

    Awesome brands change how people view the world surrounding the brand. Take the Red Bull brand as a great example.  This brand wants consumers to explore their limits. Their advertisements are loaded with examples of these limits. They are illustrating that we are defined by what we make happen. If you relate, then you are pulled into their world views.

    The best brands make a difference

    You can probably name a few brands that do a great job of making such a difference that you remember and tell your friends about. These brands are consistently showing their conscience and offering it as something prospective followers can buy into.

    Tom’s Shoes is such a brand. For each pair of shoes we buy, Tom’s donates a pair of shoes to the poor and needy.  Many consumers buy from Tom’s for their promises as much as their products.

    Or Zappos … they don’t sell shoes. They deliver that extra dose of love we all need from time to time. There is no secret here. Zappos became Zappos because of the fanatical customer support it offered. That is the company’s brand.

    As Tony Hsieh, the Zappos CEO, puts it, back in 2003, we thought of ourselves as a shoe company that offered great service. Today, we really think of the Zappos brand as about great service, and we just happen to sell shoes.

    Don’t interrupt, involve

    The best marketing is about involving people that is more engaging. And much less about interrupting. It is really all about making friends and building relationships and trust. Taking away the sales approach.

    Related post: Remarkable Branding Design: Spanish Bank Example

    Engage consumer emotions

    Great brand drive greater engagement by creating emotional responses. They find that these emotions propel better enduring connections.

    The FedEx brand does this very effectively. Simply put, the FedEx brand is synonymous with"reliability." Define your benefit to customers in the most straightforward terms possible. If your promise is reliability, then you need to offer reliability in everything you do — from your products and services to your website and communications. Peace of mind. FedEx famously built its brand around a singular idea:  by coming through when something

    "absolutely, positively has to be there overnight"

    Help consumers help themselves

    The best brands offer lots of help/advice …giving value in every interaction. You see this very often with on-line brand marketing.

    Deliver value propositions people care about most

    … and they will care more about the brand. JetBlue is one brand that does this as well as it can be done. Their brand success centers on the achievable – the simple things– they knew would make a difference for their guests.

    This set the stage for direct TV and XMradio, the provision of first-class seats to everyone, more legroom, great snacks and high end service at lower end pricing. No other airline others these value propositions. They are different and their brand stands out because it represents those differences the best.

    Simple. Attainable. Targeted. They delivered.

    Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of business. Find him on G+, Twitter, and LinkedIn

  4. Probably everyone is looking for ways to build their personal brand. Here is the most important and easy way to build a personal brand:

    Influence and engage

    Leaders who manage their personal brand well are absolutely in tune with their personal presence and how it influences others.

    Feel the influential presence of your brand by making the heads turn towards you. Be a better representation of your brand and influence others around you.

    Continuously encourage innovation to manage your personal brand for all to see. You can grow your engagement on social media, attend events related to your industry, follow self-improvements talks and attend workshops.

    Share your thoughts by being regular and constantly updating on all your social media profiles. If you want to improve your influence, you need to engage with others as much as possible to form a stronger association.

  5. The Leap: Launching Your Full-Time Career in Our Part-Time Economy

    The new part-time economy is opening up amazing opportunities for freelancers around the world. We live and work on our terms, in locations we love, accepting projects that inspire us and turning down work that conflicts with our values or lifestyle design. This new age of freedom is untethering us from our boring 9-5 desk jobs and allowing us to design and live the life we choose…not what others choose for us.

    Unfortunately, this freedom can also come with a new form of stress: trying to keep a full pipeline of projects to work on.

    We all want to focus on the work we love and I have yet to meet a freelancer who says they love spending all of their time looking for new projects and work. The freelancers who have broken the code and enjoy continual deal flow are the gurus with a strong personal brand.

    What it Takes to Build a Strong Personal Brand

    In the freelance market, strong personal brands are built on trust and results. Nothing else matters! To build a strong personal brand that others will trust we need to do the following.

    • Be easy to work with.
    • Always produce great world-class work.
    • Deliver the work on time.
    • Offer fair rates.

    In the freelance economy personal brands are our most valuable asset, and a good brand will travel far and wide when backed by recommendations. It’s our best form of advertising.

    Why Freelancers Need a Strong Personal Brand

    Not only am I a freelancer on the side, I am also the president of a business. I have personally hired many freelancers to tackle projects for our operation and continue to leverage freelancers as a critical part of our work force.

    Every project I farm out to a freelancer is under a tight deadline. I always need great work delivered on time and on budget. I have developed faith and confidence in a number of gurus who always go above and beyond the call of duty to deliver world-class work.

    As a result, these people have become members of our family. Our staff holds them in high regard and treats them like a member of the team. I continue to go out of my way to recommend them to other businesses and close contacts to help them with deal flow when we are between projects.

    The inverse is also true. I have had some bad experiences with freelancers who made promises, delivered work late with average quality, and charged premium prices on top of it all. Not only will I not use them again, but I will never recommend them to my network of business contacts.

    When a freelancer develops a strong personal brand based on results of honoring commitments, delivering on time, producing world-class work, and at fair prices, that freelancer will always have a pipeline of business.

    Trust is everything in this market! When you have earned trust you will have earned a personal brand that will continually deliver business to your doorstep every day, even while you sleep. You will never have down time or wonder where your next project is coming from.

    How to Get Started Building Your Personal Brand

    Gary Vaynerchuk recently posted a video on YouTube talking about “One is better than Zero.” The concept applies in the freelancer realm as well. As you look to build your personal brands, all you need to do is focus on one client and provide them what I’ve previously mentioned.

    The goal is to over-deliver and wow them with your work, service, price, and commitment to excellence to help them with their project. That one client can and will be the start of spreading the word about your business.

    Once you have built a book of business and worked with a number of clients, I highly recommend highlighting that work on LinkedIn and your personal website. List the projects you have worked on, include examples if you are able, and most importantly get recommendations from clients that you can post.

    When you are done with a project always ask your point of contact if they know of another business they would be willing to recommend you to. Don’t be afraid to ask for business! This simple request has opened many doors for freelancers and led to great contracts and greater business.

    As you enjoy the freedom of this new part-time economy, remember that success will follow those who build a personal brand that people trust. When you build this personal brand you will be a guru in high demand and your pipeline of projects will always be full!

    Full Article originally written for Guru.com

  6. A brand should resonate some meaning, feelings, thoughts or just even a smile in the faces of its customers. You only can do that by making your brand have a soul and a soul with purpose and meaning, how do you do that, you ask?

    You elevate your brand from the "it" to the "he/she" you make your brand feels as if its a someone not a soulless thing. You accomplish this by linking your brand to an archetype, reading recommendations:

    By linking to an any of the archetypes, you have added meaning to your brand but only works if all of your brand touch points (logo, tagline, colors, the tone you use when doing blog posts or announcements, your web design and so forth) all complement your archetype if not you will just confuse your customers. You also have to make sure your offering, pricing and business components also complement your newly adopted archetype.

    A key note, pick the archetype you feel suits your services/product/startup but more importantly you have competitors in the market. So, try to figure out their archetype. In doing this exercise, you will avoid having to battle with your competitors over the "minds" of customers.

    In the automobile industry, so many companies fight for the attention and minds of potential customers. That is why branding is essential because it helps you position your product that's why archetype is critical. For example, Audi has linked its brand to the Sage archetype, as it is always pushing the frontier of technology – you can even read that on their website landing page. On the other hand, Volvo has linked its brand the the Caregiver archetype because how safe their cars are! See same market different archetypes helped them be positioned totally different than each other.

    Brand archetypes:

    • Gives your brand a meaning and makes it resonate
    • Helps differentiate yourself from the competition
    • Helps you position you startup/product/service easily in the mind of your potential customers.
    • It helps your message to be focus as now you will always judge any campaign you do in retrospect of your archetype.

    There is also a brand mantra that you might think about which will get you really focused reading recommendations for that topic

    • A Quora question that I've answered on that topic How do I come up with a mantra for my startup?

    At the end of the day, if you keep true to your archetype, all your touch points and business offering, you just might have built for yourself a BRAND.

    hope this helps 🙂

  7. If a brand name is a word or group of words that communicate ideas about a subject, then a personal brand name is a word or group of words that communicate ideas about a person. By the way,this training can help you to build a great brand.[1]

    To a certain extent in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions, all our names are brand names. But some have gone above and way beyond.

    Your personal brand will turn into your personal image, especially if it takes off. For that reason, it’s important to plan your branding strategy carefully to ensure that you’re sending the message you desire. As you create your brand, use some of these tips to help get you started.

    Know yourself and what you're good at

    Your personal brand reflect who you are, so you can't possibly brand yourself if you're clueless about yourself. This doesn't mean navel-gazing, but rather a realistic assessment of your strengths and weaknesses, what you love doing, and the skills that you've mastered or are working to master.

    Learn From Examples

    One of the best ways to gain inspiration for branding your name is to learn from examples in your specific field. There are hundreds, maybe thousands of others, who started where you are now. You can learn from their journey by observing what’s working on their websites and in their marketing campaigns.

    For example, if you’re an artist, you can learn a lot by researching artist websites. There are hundreds of artists you can study, some more famous than others, and you can mimic or avoid certain aspects of their websites and lives to learn what it really takes to create a successful brand.

    Create a memorable brand name

    If you've got a unique name, make that your brand name. If not, create a brand name that's a hybrid of your name and your career direction. "You want people to find you, not somebody who's got the same name as you, if you put your direction in your brand name you're tied to that direction.

    Tell Your Story

    Once you have a decent idea of how you want your website to look, begin filling it with content. If your name is going to be your brand, people will want to know about you personally; so, it’s important to translate a continuous story.

    Anytime anything with your name on it is published on the Internet, it becomes a part of your story. So figure out what you want to say, and keep it consistent as you post content on your website and various social media networks. Human beings can’t say no to a good story, and if you want them to remember you, you’ll give them one.

    Capture your online turf

    Buy the domain name that corresponds to your brand name and secure the Facebook page, Twitter account, and Google+ account as well. If you find that your brand name is already "owned" create a different brand name. With LinkedIn, you'll use your real name, so put your brand name prominently in your profile.

    Create Your Logo

    Every brand has a distinct logo, and yours will need one too. In your case, you’ll want your logo to be an attractive and memorable version of your name. In order to create a compelling logo that will attract the right kind of attention, there are a few rules to remember.

    First of all, make sure it’s readable. Curly fonts may look pretty, but if it takes more than a moment to decipher what it says underneath the curls, it’s no good. Furthermore, it must be unique. The last thing you want is for your logo to be confused with someone else’s because it has a similar look.

    Build a website for your domain name

    This is easier than you think. There's no reason to struggle with a complicate website editor when you can create a perfectly usable site using a product like WordPress. (There are alternatives but WordPress is the de-facto standard.) You don't want a traditional website anyway, since they have an "institutional" feel about them anyway.

    Join the Current Conversation

    There is always some sort of conversation revolving around every field. For example, in the electronics world right now, everyone is buzzing about Apple’s latest version of the MacBook. If you pay attention, you’ll hear what people are saying about your field, and you’ll join the conversation right away.

    If you ignore the current conversation and try to approach dated subjects, your brand will get lost in the midst of old news. However, if you’re creating, posting, and sharing content that’s relevant in the here and now, your name will be recognized as one that stays up to date with current events.

    Set up automatic updating

    To reduce the busywork of all those different social media platforms, set up an application that allows you to simultaneous post to all of them. For example you ca be using the free version of Social Media Marketing & Management Dashboard – Hootsuite, but there are many alternatives out there both free and paid.

    Share useful content on a regular basis[2]

    Don't try to be a full-time blogger. Instead share "helpful tips relating to the products (you) sell, relevant news, and personal updates that build emotional connection and convey positive character.

    Get feedback from people you trust

    The advice and encouragement of others helps keep your "brand development" on target, for example you ca be setting up a "board of directors", a few trusted colleagues who can assess your ongoing efforts and act as an informal sounding board.

    Be authentic, even a bit risky

    As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing.

    Part of turning your name into a brand is letting it evolve with the times. And it won’t be nearly as difficult as you might have thought. With a little intuition, creativity and effort, you can find your name popping up all over your industry’s market.

    Footnotes

    [1] Home – Power Brand System

    [2] Event – Facebook Ads That Attract A Massive Audience

  8. The question is, how would you turn out to be more perceived? How would you construct your power and you're following?

    In case you're looking to fabricate your personal brand, here are few approaches to go about it.

    Understand and be your authentic self

    Envision how hard it is construct a brand around your "fake" self. You would need to act a specific way, show up a specific way, and say certain things, paying little respect to how you felt about it. A few experts recommend approaching building a personal brand by forming and trim what others see, yet this is debilitating to keep up over the long haul.

    Your brand ought to be an impression of your identity. Do you know what you accept? What you remain for? What your qualities and shortcomings are?

    Always remember – individuals interface with other individuals. In the event that you don't have all the earmarks of being a genuine individual, or on the off chance that it just appears as though you're faking it, how likely do you think others are to believe you? Regardless of the possibility that they do become tied up with your fake persona for some time, the scarcest piece of irregularity could demonstrate dangerous.

    Building an personal brand is most importantly building up a comprehension of your actual self, and after that imparting that to the world. Take your covers off and don't fear being powerless.

    Speaking Engagements:

    In case you're hoping to construct your brand, at that point you ought to be talking all the time. Normally, this will mean building up your relational abilities. In the event that you talk in the very same way others do, you will never emerge from the group.

    Talk from a position of information and power. Demonstrate that you hear what you're saying, and answer inquiries in a way that serves your group of onlookers.

    Demonstrate that you are sure. Some may criticize or disagree with you.

    Build your online presence:

    Do you know how you're showing up and going over on the online? This is something will need to screen on a progressing premise, and enhance at whatever point and wherever conceivable.

    Do you have online networking profiles? Provided that this is true, would they say they are completely fleshed out with the greater part of your data? Do they exhibit you in the most ideal light, and make you look proficient? Is it true that you are utilizing brilliant expert photography? It is safe to say that you are connecting with others and sharing their substance?

    Remain a student of your industry:

    Regardless of how well you know your industry or specialized topic, it is astute to recollect that things are changing at a faster rate than at any other time, and you need to remain fully informed regarding the most recent changes and patterns.

    It requires investment to fabricate your personal brand. In the event that you neglect to remain pertinent, the greater part of your exertion will be squandered. On the off chance that you would prefer not to be ruined, at that point you'll need to keep a consistent supply of articles, exchange diaries, web journals, and books available.

    It likewise pays to learn new things, grow new abilities, and to extend your insight. In case you're not developing, at that point you're stagnating, and that is the exact opposite thing you need to do as a business visionary.

    Chances are you definitely know that it is so critical to remain large and in charge, however a neighborly update never hurt anybody.

    As you hone your personal brand, the correct open doors will begin coming your direction. Individuals will start to see that you're comprehend what truly matters to you taking, and they'll welcome you to be a piece of their stories or news pieces.

    Be that as it may, keep in mind how imperative it is for you to have finished something yourself. You can't discuss what you haven't done, in light of the fact that that will detract from your personal brand. Be open about your inadequacies and shortcomings. This will make all of you the more human and relatable.

    This content is shared on behalf of RockON. RockON is a platform designed to help individuals with career success by giving the access to the most effective career coaching, learning, and employment and freelance opportunities. Register today at https://rockon.me for more details.

  9. I’m not sure that this is the “easiest” way to build a personal brand. But it’s definitely the smartest way to build the best possible personal brand that’ll help you grow your network and increase opportunities.

    Ultimately, I think that it can be boiled down into 5 things:

    • Define Your Audience: Who are you trying to reach? A particular company, other individuals, thought leaders? Each of these potential audiences will require you to tailor your branding strategy and outreach channels. In marketing, we call this knowing your ideal buyer persona: Understanding what makes them tick, how they are best reached, and what content resonates with them. Though you might not be selling a product, you’re selling yourself, and that means that you need to create a persona for the audience you’re hoping to attract.
    • Find your “One Thing”: What’s the One Thing that you want to be known for? To really build your personal brand, you need to understand this so that you can communicate it effectively to your audience. This is your differentiator: It’s what makes you special, what makes you stand out from the competition, and what should make you desirable.
    • Do your research! Make sure you do at least a little bit of research into the industry that you’re trying to break into. Identify some thought leaders, read the content they create, try to thoughtfully engage with them. These are the relationships that may potentially lead to a career, so it’s important that you nurture them throughout your career.
    • Ask for an interview. But not for a job. Instead, position it as an “informational” interview. You just want to ask them some questions and maybe come away with a little advice. Things like “How did you break into the industry? What steps would you take if you were to make the transition all over again? How do you see the industry evolving? How do you stay up-to-date with industry trends? Are there any professional or trade associations I should join?” are all great questions to ask which can a.) give you some truly meaningful insight and b.) help you nurture those relationships.
    • Remember to take things offline, too. Your personal brand isn’t just an online persona. It’s how you carry yourself at home, in the office, or even on your daily commute. In reality, your reputation is your brand, so it’s important that you cultivate it in all areas of your life.
  10. If someone told me they wanted to build a personal brand, I’d say you’re already doing it just on a smaller scale! There are loads of things people will tell you need to do to build a personal brand but as I guess you’re starting from zero I’d focus on a few basics.

    1. GET OUT THERE AND DO SOMETHING

    By far the easiest thing to do! Find something that: makes a shit tonne of money, is really cool, you super niche, is an everday job, is funny (Literally anything) and then write and document/ drop knowledge bombs on the subject. This will establish what is your “thing”.

    2. Build a facebook group.

    Me and my cofounder of growth hacking group “Traffic and Copy” have built a 22,000 highly engaged facebook group by sharing our knowledge for free and then building a business from that. Facebook groups have better engagment than ‘pages’ and send notifications to members when there is a post. It also supports your brand as you will be encouraging other people to post content on the subject as well increasing engagement in your group.

    3. Be everywhere.

    Quora, Medium, Facebook, Twitter, Instagram post your content everywhere. Obviously this is time consuming but don’t fret at the start about duplicating content thats fine for the start 🙂

    Good luck! ✌️

  11. The first thing is to get very clear about the core foundation pieces of your personal brand.

    1. Vision – what is it that you want to see in the world? This could be a big picture ‘dream’ or something closer to home.
    2. Purpose – what is the role you want to have in seeing that vision realised?
    3. Values – What are your top 3–5 values? Don’t just list them but take the time to define what they mean to you and how you are living them right now. Take this exercise to help – EvalYOUation Exercise
    4. Passions- What gets you excited? How can you look to incorporate more of what you love into what you do?
    5. Feedback – What do others think of your personal brand/ What words do they use to describe you? What strengths and skills do they think you have?

    Understanding who you are first is critical to personal branding and far too many people do not do it. If you do not then you are not going to be able to find the right target audience or be able to differentiate yourself from others.

    Having a personal brand that gets you noticed is key to your success. Download the FREE Rebel Voice Workbook by clicking Finding Your Rebel Voice

    Thanks to Brenda Lynn for requesting my answer.

  12. One of my friends asked me about giving tips of how to create personal branding via social media, and I thought of sharing the tips with all of you.

    Before you read the tips, one caveat, personal branding or reputation of any sort takes time to get build. One can invest money to buy media space, or hire bloggers to write about oneself, but these are short term and artificial measures of building a brand.

    Don’t mistake self promotion with personal branding.

    Creating personal branding has a price attached to it! That price is your time, commitment and the value you should be able to create for your readers.

    My clear goal is to create valuable take away from each article,  rather than creating continuous stream of news based releases, and that’s why you give your time and affection.

    So, here are a five quick tips to build your personal brand, do it gradually, with the aim of adding value for everyone:

    1. Start an industry blog. Blog about things where you want to show your expertise, and share each story on Facebook, Twitter and relevant LinkedIn groups

    2. Find questions being asked on Quora and LinkedIn about your area of expertise. Answer as many of them as possible. Give links to your blog and of the key influencers’ blogs/sites in your group in the answers

    3. Twitter: Find people who are influencers in your field including journalists, and follow them. Retweet their relevant tweets and tweet your own stuff. Attach links to your blog or videos intermittently.

    4. Nothing beats video: If you can, get your video (5 minutes) recorded where you talk about issues in your industry and publish on YouTube every week. With more mobile access the demand for video content is already hitting the roof.

    5. LinkedIn: Complete your profile, and use keywords to describe your skills and job descriptions. Ask for recommendations from influential or opinion leaders. Participate in Groups.

    – See more at: http://www.dotconverse.com

  13. Like a consumer brand, a personal brand speaks your story, the stages of growth in life and your advancement towards your future career success. A personal brand is beyond your resume, it gives a dynamic picture of who you are professional. And it’s quite essential than you might think.

    Here’s how to create your own personal brand:

    Develop a Strong And Professional Online Presence

    Choose platforms which are appropriate to your business. LinkedIn and Twitter are the best to start with, but a Facebook business page and an Instagram might also be important.

    Instagram is indeed a great platform if you can represent your work with visuals. The best thing is that social media is free until you involve into paid advertising.

    Mention influencers in your posts, and reach out to them for link-backs and cross-posts. Connect with your audience and they will keep coming back for more.

    Determine your audience

    Having a clear and fix audience helps you in your marketing efforts. It will make your efforts count.

    Create your own website and a tagline

    Get your personal website to develop your personal brand. This would be your launching pad from where people can know about you. You can put it on your business cards, and connect with your social accounts. You become a professional level.

    And remember, a tagline must be short and to the point. It could be in 6 words or less.

    Get a domain name and a professional email address

    Register a professional domain name and create an email account for yourself. For instance, John L White, Jr. If .com version is taken, register for .me version.

    Create an email with your new domain name like john@johnwhite.com. A domain name email gives a better professional image.

  14. Let's take it back to basics. Before you look at "personal branding" it would probably be helpful to clearly write down who are you and why you exist. Sure, those are super heavy prompts, but as Simon Sinek says, Start Why Why.

    My question to you would be, what makes you tick? What do you value? What's important to you in life? What fulfills you? And then, why? Why do you do what you do? Why do you spend you time doing _____? Think of all the questions you could ask yourself about why you pursue what you pursue, and write them down. Writing is an excellent tool for articulating thoughts and then turning them into sentences.

    Once you have a list of values, beliefs and reasons for being, then you have a solid foundation for which to build a brand on top of.

    However, before you just get out there and start promoting yourself, think of where you want to spend your energy? Where is your audience? Is it a digital audience requiring social media and email marketing? Or is it a more locally based community where you get out there and present at events, participate and facilitate workshops, etc? Who is the audience you're looking to serve, and where do they spend their time? Once you have the answers to those prompts, then you'll have more information you can use when you start your outreach.

    Keep one thing in mind: branding isn't about broadcasting and shouting through a megaphone. It's about expressing your values, sharing your thoughts, and taking actions that are rooted in your values, beliefs and identity.

    So, clearly I could go on and on, but I wanted to lay out some things for you to consider before you just jump in to "building" that brand. Of course, there are some tactical efforts you could put forth:

    • Launch a website that lays out all this and more
    • Get in a cadence of writing your thoughts down and publishing them online, then sharing over social channels
    • Ask your friends, family and social networks to join your new mailing list where you'll share the things you write
    • When you do that, also consider sharing curated content that you've found resonates with you, as it's easier to curate existing content than to regularly create new content.
    • Go lead sessions at local events where your audience may be (i.e. talks at tech conferences, monthly recurring meetups, etc)
    • Create a workshop that brings together a small group of people for a few hours, where you learn from them and then share your knowledge. Ask them to write a review and recommend you and your expertise to the people they know.

    There are countless tactics for building a personal brand, but in the end, it all boils back to you taking the time to write down who you are, what you're doing, and why you're doing it — with the latter piece being of utmost importance.

    Hope that helps! Just some freeform writing based on a very short n sweet prompt. Happy to talk more if that will be helpful.

    Cheers!
    Mike

  15. WHAT IS BRANDING?

    My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house. When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!”

    Now, I was only two or three years old at the time. I wasn’t old enough to read. I could barely see high enough to see through the car window. But when I saw those arches it meant something to me.

    My parents would sometimes take me to McDonald’s for a Happy Meal. I would associate the burger and fries with the golden arches.

    That is branding.

    A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. In the case of McDonald’s, the golden arches became part of the brand. Those arches separate their product from all other fast food restaurants and they’re a recognizable symbol even with kids.

    Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it’s people working with people and that’s what makes business relationships valuable.

    WHY SHOULD YOU BUILD YOUR PERSONAL BRAND?

    Building a recognizable personal brand opens professional opportunities.

    Creating a vision for your future and implementing that vision can lead to:

    • A better job
    • Better contacts and clients for your company
    • Industry recognition
    • And more

    If you’re looking for a better job, you want your potential boss at your ideal company to associate your personal brand with something that she needs on her team.

    If you’re looking to grow the sales for a company, you want potential clients to associate your personal brand with a feeling of trust and long-term success and satisfaction.

    This guide will take your through all the steps you need to take to create a your unique personal brand. In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand.

    NOT EVERYTHING IN THIS GUIDE WILL APPLY TO YOU

    This is an advanced guide to building your personal brand. There is a lot of information covering many different steps you can take to build your personal brand.

    However, not everything in this guide needs to be followed to reach your goals. Not everything in the guide applies to everyone so if you notice something that doesn’t fit your vision or your goals it’s okay.

    The purpose of this guide is to cover as much as possible about the process of building a personal brand. In the final chapter, we discuss why it’s important to be yourself. You can take the information here as a guide, but use the information in your own way. Follow steps exactly or use certain information and create your own steps for finding success.

  16. Personal branding takes years of investment. Below is the step-by-step guide to achieve your personal branding goals in a much lesser time:

    1.DEFINE YOURSELF

    + Make an exhaustive list of your PLUS’s and MINUS’s

    + Ask your close ones [friends, family, relatives, professors etc.]

    + SWOT Analysis might also do the trick

    2.FOCUS ON THE MONETIZERS

    + It can be:

    • Public speaking
    • Creative mindset
    • Sports freak
    • Marketing
    • Poetry
    • Copywriting!

    3. HACK A NICHE

    + Go deep; find that one unique value

    + Value must be in sync with market needs

    + Weave a vision around that idea

    + Plan a niche market around it

    4. OPEN A BLOG / WEBSITE

    + Hire a web designer

    + Or else design yourself [Udemy Online Courses – Learn Anything, On Your Schedule]

    + Hire a professional bio writer

    + Go for full website optimization

    + Fasten your webpage loading speed

    5. CREATE A LOGO

    + Get in touch with a Logo Designer

    + Or else design yourself

    6. HQ DISPLAY PICTURE

    + Hire a professional photographer

    + HQ [High Quality] display pictures brings a sense of professionalism

    7. INVEST IN YOUR WARDROBE

    + Talk to a fashion designer

    + Consulting your fashion freak friends is the economical way out

    + Study latest fashion trends

    + Helps you stay out of the clutter

    + Men can style it out at Real Men Real Style

    + Women can go for Beauty Tips, Celebrity Style and Fashion Advice from InStyle

    8. BE YOURSELF

    + NEVER FAKE YOUR PERSONAL VALUES!

    9. PLAY WITH CONTENT

    + Old age sutra for copywriting: Long form content

    + If you are writing long, aim for 3000 – 5000 words

    + Go for:

    • Guides
    • How to’s
    • Tutorials

    These sell like hot cakes!

    + Brings authority to your website

    Or else you can go for QUICKIES:

    + Quickies can be in the 700 – 1500 word range

    + But this requires more frequent postings than long form

    + Bombard articles around your niche idea

    + Monopolizes your position in the niche market

    – CASE STUDIES

    + Can be added to your articles / published separately

    + Use data from:

    • official websites
    • newspapers
    • expert opinions
    • comparison of financial statements

    – SURVEY

    + Prepare a questionnaire with your idea as the central theme

    + Mail to well known personalities in your field

    + Open ended surveys, though descriptive, does work

    + Based on the replies, pen articles

    – VLOGS

    + Innovation is the modern swag

    + Regularly put out videos

    + Saves readers’ energy and writing costs

    MY TAKE

    + Put forth your opinions strongly

    + Take an unconventional stand from the industry’s approach

    + Show the other side of the coin to the public

    + Gets you instant attention and quick followers

    + Strengthens your personal brand

    HQ CONTENT IMAGES

    + Post high quality images in articles

    + Avoid copyright issues while Googling for images

    + You can refer to:

    • Unsplash
    • Pexels
    • Pixabay

    10. SOCIAL MEDIA

    + Create your Facebook, Twitter, LinkedIn Accounts

    + Post Social Media photos and Videos regularly

    + Hootsuite can help in managing multiple profiles

    + Hire a Social Media Manager to deal with your online postings

    + Or else design yourself with:

    • Canva
    • PicMonkey

    + Market your website everywhere

    NETWORK

    SOCIAL MEDIA

    + Share your content links

    + Like and Follow the Big Daddies in your industry

    + Trace their:

    • posting topics
    • writing styles
    • content mix

    You will find a pattern

    + Emulate that pattern and see if it works for you

    + Write a good bio for LinkedIn [Hire a bio writer if needed]

    + Not to forget, have a HQ display picture in your SM accounts

    + Follow influential people related to your niche

    + Participate in forums

    + Have a say

    + For formal discussions:

    • Quora
    • Reddit
    • fm

    are the best ones of the lot.

    GET A BUSINESS CARD

    + Common tactic by businessmen

    + Make your biz card unique and innovative

    + Again, hire a biz card designer

    + Carry a bunch everywhere

    + Every new person you meet is an opportunity in disguise

    + Hand your card to everyone you meet

    ATTEND

    + Conferences of people who made it to the top

    + Listen to their life stories and learn from it

    + Ask questions

    + Mix with the audience there

    + Share your contacts

    + Bring out your biz cards!

    STAY UPDATED

    + Read articles relating to your niche daily

    + For business news, you can tune into:

    • Entrepreneur
    • Bloomberg
    • CNBC
    • Reuters
    • Financial Times

    + See what your rivals are up to

    + Scan for current news in:

    • Newspapers
    • Rival Ads
    • News websites
    • Apps etc.

    + Take responsive action

    INVITE

    + Get into the inner Elite circles

    + Invite them via email for guest posting

    + Request for a quote to start off your article

    + Or send them a questionnaire

    + Thank them when they agree to your request.

    CONTENT

    + Observe the comments section

    + Laud any accurate observations or a good suggestion

    + Regular postings are preferred

    + Ally with another blogger

    + This doubles / triples your blog post audience

    12. THINK LONG TERM

    + Always remember: Ideals may sink but an idea lives on

    + Believe that your brand shall live forever

    + Have a great vision

    + Dejection due to rejection shouldn’t defeat your grit

    + Know that your ideas can change the world for good

    + Don’t chase short term money for long term loss

    + Strong leaders serve the world, not money

  17. The Basic Elements of Branding

    The elements that go into a brand are multi-layered and can develop into quite a complex system.  How many companies have been thrown into the waste bin of bankruptcy, which had a great logo?   Too many.  Successful branding is so much more than the simple possession of a great logo and beautifully printed materials.

    The Key Tangibles

    The most important tangibles within the brand identity are the name, design and packaging. Without question, this becomes the brand’s most recognizable and unique features. As branding guru David Brier states, “Design is the mysterious ‘X factor’ that will continue to embrace the public.”

    From the name of the product or service, it’s logo, the colors, the packaging and even the design of the actual products which we use each and every day, design plays a vital role in how a brand distinguishes itself above the rapid growth of competitors into today’s business world.

    Let’s dig deeper and select a few key words and concepts from the above definitions and quotes, such as:

    • Expectations
    • Memories
    • Stories
    • Relationships
    • Attributes
    • History
    • Reputation
    • Experiences
    • Value

    In large part, these words represent intangible assets, such as expectations, memories, reputation and experiences.   These are the finer aspects that show up in the way you treat people, render customer service and deliver hospitality; in the tones and the overall ethos of your company, and how you determine and communicate your brand’s stories.

    Sadly, I have seen too many small business people and entrepreneurs point to their logo, branded water bottle and other tangibles, and assert their expertise about branding their company.  Yet, one look into their business sites reveals lackadaisical employees, slow service and unmet expectations.  They have not observed that the intangibles are also vital components of the consumer’s “brand experience.”

    Believe me,  over time customers pay far more attention to these types of intangibles than a great logo or free water bottles.   Too many businesses have not learned that their brand’s intangibles are what motivate the consumer’s long-term “brand loyalty.” Going beyond “great customer service” to render consistent, undeniable, and memorable hospitality is also key. 

    Why the Intangible Is So Important

    Let’s try a Yelp restaurant review, for example.   How many would go like this: “Their service and food completely sucked, but the logo on the free water bottle they offered me was awesome. Because of their logo, I’m going back.”

    You won’t be seeing that type of review any time soon, because most online reviews are much more about the intangibles, not the brand’s tangibles.

    “Product distinctions, the historic centerpiece of product marketing, exist only briefly – and in the prospects’ minds, often not at all.” – Harry Beckwith, Selling the Invisible: A Field Guide to Modern Marketing

    While it is imperative to excel with the tangible assets of your branding (i.e., logos, colors, materials, website, terms, symbols, price, packaging, location and advertising methods), the battlefield of the intangibles is where great brands shine above the rest.  Don’t get me wrong here: it remains that developing and creating unique qualities within these tangibles are necessary and primary steps in building a Power Brand

    Recall your most cherished restaurant – the one that you would drive out of your way for just to be there and to drink in the atmosphere and eat the food.  Is it their logo that keeps you coming back? No. But, maybe the vibe you feel when you are there, or their friendly service, or their signature dishes are what motivate you to return, right? 

    Even greasy-spoon diners, branded and managed correctly, project the magic of their intangibles upon their diners and they flourish.

  18. Photo by freestocks.org on Unsplash

    Here are three things that seem to be extraordinarily effective…

    1. Self-awareness: It ALL starts with knowing who you are. This isn’t a step that should be taken lightly. You should audit both your strengths and weaknesses. Jettison your weaknesses and focus on your strengths. When you understand what it is that you’re good at, you can work from there and present to the world something that it will find valuable.
    2. Vulnerability: The most successful personal brands provide A LOT of value to others. Nowadays though, it seems that ‘vulnerability’ is a way to differentiate and provide value. We see a ‘touched up’ version of reality on a daily basis, so those that share ‘real’ come across as authentic, honest, and trustworthy.
    3. Consistency: Putting out good content consistently, as opposed to voluminously (one huge push), seems to be the difference-maker. Eventually, what seems to happen is that you get attention. And this attention is really what you’re seeking when building a personal brand. Consistency allows you to take 100, 1000, 10,000 attempts instead of 1 or 2, and is therefore incredibly powerful.
  19. Here are the top 10 easiest ways to build a personal brand.

    1. Decide what service you can offer people that is of value to them
    2. Select who is your target market
    3. Select what price point you can offer them
    4. Select on your unique name
    5. Select your unique slogan
    6. Explicitly decide what sets your apart from the rest
    7. Write articles, post videos & talk about your expertise
    8. Read books & go for training programs where your expertise is concerned
    9. Get yourself a mentor who is the greatest in this genre or whatever it is you do
    10. Ensure you communicate your slogan, your message & about you every single day.
    11. Give such exceptional service that everyone talks only about you always.

    Loy Machedo

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