How do sites like MacHeist pay developers and how do they negotiate these partnerships and deals?

It's worth taking a look at the Daring Fireball posts regarding MacHeist

http://daringfireball.net/search…

As they provide some insight into developer payments.Basically it appears that MacHeist offer most developers a fixed fee for the rights to sell their software for the length of the campaign. Any extra money is MacHeist's profits.

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