What's the best time of the week/day to post a blog post (including tweeting, digg, etc…) to have the best chance of getting the most attention?

Today, we’ll discuss the best time for companies to release articles on their corporate blogs using data collected over the last few years.

Our research

My company (Rockin’Robin) has collected and analyzed data on blog and media posts made by b2b and b2c companies. As part of the research, we analyzed 400 corporate posts, made on blogging platforms and some online media outlets. Half of the posts were made by b2b companies, and the other half by b2c companies.

The featured companies operate in various fields:

  • SaaS cloud services
  • Finance
  • E-commerce
  • Retail
  • Email marketing
  • Marketing
  • Design and usability
  • Software development
  • Investment

We wanted to figure out when companies prefer to post their content and how good are their results.

What do readers like?

Some 200 articles posted by b2b companies were read 1,968,500 times by the time we wrote this article. The average number of views per post amounted to 9,840. At the same time, posts by b2c companies got a much more significant response rate. The overall number of views for 200 articles was 3,429,100, and per post amounted to 17,145 on average.

Our analysis has shown that b2b companies release articles more frequently on Tuesday and Thursday (29.0% and 21.0% respectively).

As for b2c companies, articles get published on Thursday (23%) and Friday (19%), although Tuesday is quite popular (18%) too.

As we can see from the stats, businesses are still skeptical about weekend posts. The total number of articles released on Saturday and Sunday is considerably smaller compared to business days.

This can be explained by the belief that readership activity drops in the run-up to and after the weekend. Also, most marketing staff apparently post articles during their time in the office and are not active on weekends.

Best timing for most views

Despite the fact that b2b companies post most of their articles on Tuesday, data shows that views on this day are actually very low (6,313 on average) – only Friday is worse. Thursday is the second most favorable day to post and had much better results (16,543 views).

Still, the best results were achieved on Saturdays, attracting an average of 17,741 views.

The breakdown of optimal posting days is different for b2c companies. The best weekday views were achieved on Tuesday (21,383 on average) but, like b2b companies, Saturday had the most reader activity (35,220 views on average).

What does it all mean?

This analysis allowed us to identify several key patterns.

B2C company posts generally get more views, probably because readers find it easier to connect the goods and services with their needs. It’s also much more likely that a person reading an article on a b2c product has encountered it before.

Tuesday and Thursday get the most corporate posts (and Friday too for b2c companies). A few factors affect the choice of the day: the degree of completion of an article, the ideas of marketers and managers on the optimal time to post for best reach and the structure of a workweek.

Weekends are underappreciated. There are almost no corporate posts, even though average views are higher than on business days.

Readers are very active on Saturday. Both b2b and b2c companies got the best average views on this day. But there are differences: b2b articles are also read on Sunday (3rd most efficient day of the week), which is not true for b2c.

Previous work

Marketing specialists around the world analyzed how the time of posting affects success. One social media expert, Dan Zarella, together with KISSmetrics, HubSpot and Search Engine Land conducted research regarding the optimal timing for blog entries.

According to the results, Monday is the best day for posting content for US companies. Articles released after 11 a.m. had the biggest reach. Entries on Saturday after 9 a.m. received the greatest number of comments. Finally, articles released on Monday or Thursday after 7 a.m. had the most external links.

In turn, market analyst Noah Kagan analyzed the data on 100 million articles collected by BuzzSumo service. He found out that articles posted on Tuesday get the most shares on social media and, as a result, the most views. On the contrary, LinkedIn and Pinterest users prefer to share links to blog articles on Monday.

Be different

High quality content gets good numbers on any day of the week, but it’s possible to improve results even more if you pick the right time when pressing the “post” button.

To conclude, in order to get the best reach, companies shouldn’t post articles on Tuesday and Thursday because competition for readers is the greatest.

However, on weekends – Saturday in particular – readers are more than ready to consume written content, while competition is minimal. People don’t have anything to read on weekends, and companies do not post anything, creating an ideal situation for maximizing reach.

What, in your opinion, is the most irritating thing about Twitter and/or Twitter users?

I'll be generous and let myself have a couple, but not 140:

  • That too many tweets follow a predictable pattern, such as:

OMG lol JB is hawt xoxoxo #followback

hi i love u niall rt plz? #1d

  • That 20% of the people following me are porn star spam accounts. Or is it?
  • Follow limits. I have about 3000 people I want to follow, but I am limited to 2003. It's stupid.
  • Tweets are still just a bit of text. I wouldn't mind rich tweets, like, I dunno, an expansion of Twitter Cards coupled with Open Graph.
  • The lack of Instagram.
  • Lists are clunky.
  • Apps are clunky.
  • The feed is a pain.

Why haven't third-party web-based clients for Facebook and Twitter become more popular?

After 2009's API updates, third party web clients for Twitter began appearing in earnest last year, Seesmic and CoTweet being good examples.

Facebook is already a web client and because their system is closed, access to the API is regulated so it would not be possible for someone to operate fully with FB's data, although plenty of interoperability is present in the API for other sites to integrate certain aspects of your Facebook data into their sites like logging in with your facebook OpenID and accessing your friends list after you have authorized them to.

What's the best way to run and monitor contests and promotions on Twitter?

The best way to run and monitor promotions and contests on Twitter is by using a social marketing service that gives you a variety of options when it comes to the type of campaign you want to run, that also provides analytics so it's easy to track the virality of your contest, and also collect valuable info about your entrants.

Wishpond offers easy social media marketing campaigns that you can run on Twitter. There are many different options for what type of contest or promotion, and an array of features you can customize to your liking, such as CSS, auto-tweeting by participants, and more.

Wishpond's Twitter Contests & Promotions Apps are built within all requirements of the Twitter platform.

Let me know what you think!

What are some creative features that are useful to implement for a custom web Twitter client?

I wish I could organize my Tweets like email messages. Delete a lot, sure, but save some and put them in folders (or tag them). And have a copy of my follower/following lists organized in an address book format.

It bothers me that I have written all of these Tweets (and received as many) and they aren't archived and accessible to me. This is just a very low priority for Twitter. And since people are sometimes unfollowed (unbeknownst to you) it would nice to have a master list of sorts to check your following list against. There are services to review your follower/ing list but it would be nice if it was integrated with actually using Twitter.

Maybe I'm too influenced by Twitter's early days of unreliability but all of this data (updates, DMs, lists, etc.) can easily disappear because of operational difficulties and is unavailable after ~6 days in Search. Since I am the content creator, I'd like to have access to messages I've written and, ideally, ones I've received as well. That's my primary desire.